Associate Creative Director &
Social Media Copywriter
Work
Experience
2023 - 2026
Unfold Agency, INC
Associate Creative Director
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Wrote brand voices and directed concept development and storytelling for culturally fluent campaigns across major entertainment and brand accounts
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Directed and mentored diverse creative teams including: copywriters, designers, and motion editors to ensure cohesive, platform-native ideas are optimized for social platforms like TikTok and Instagram
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Transformed performance insights and emerging trends into breakthrough creative reaching millions of organic views and hitting benchmark goals
2021 - 2023
Unfold Agency, INC
Senior Copywriter
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Owned voice and tone for campaign decks and AOR accounts on social
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Set standards as lead copywriter across all daily and monthly copy tasks
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Curated and integrated emerging social trends into campaign activations
2020 - 2020
Quibi
Social Media Manager
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Led the launch of campaigns for original programming
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Managed end-to-end campaign execution across paid and organic social, ensuring efficient workflow across initiatives and multiple stakeholders
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Supported talent-driven content and publicity efforts (press, premieres, embed shoots)
2019 - 2020
TikTok, Bytdance
Content Specialist - Contract
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Moderated high volumes of video and audio content for TikTok daily
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Developed new policies in addition to amending and updating existing and out-of-date content policies
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Point of contact for client resolutions
Education
2007-2012